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12.31.2020 (64 Days Ago)
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Nancy John is a content writer who lives in Texas. She writes all things related to social media and has a great passion for music and continental cuisine.

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Tech News (1 posts)
The Must-Know Points When It Comes To Business TikTok
The Must-Know Points When It Comes To Business TikTok
64 days ago 0 comments Categories: Tech News Tags: Social Media, TikTok, Stories
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Let's find out how you can monetize the platform's massive popularity for business to your benefits. Are you thinking of business, TikTok?

If you don't have, then it's the perfect time to create an account on TikTok for your business. Being quickest growing in its popularity, TikTok has over 850 million active users per month worldwide. It makes the platform the seventh most famous social media network in the globe. As numbers go on increasing every day, businesses are stepping their marketing and advertising efforts to TikTok.

So, where will you begin your business on the platform? The upcoming points help you more. We have collected all the vital points your business must know about this viral network.


Audience

The central part you must know about the platform is that it contains a very particular audience. TikTok is hugely famous among the younger audience, the Z generation. A report says that 42% of users on TikTok are aged between 15 and 23. And in gender demographics, 56% are male TikTok users & 44% are female TikTok users. While asking platform users why they like TikTok, users on the platform say that they enjoy the interesting and exciting content. Apart from this, you need to buy TikTok followers because a good followers count supports content promotion extensively.

So, it is a great platform to reach the Z generation easily. Don't forget that gen Z is not focused on advertising campaigns and hard sales. When advertising to Generation Z, it's more important to absorb the experiences than the product benefits. That's the main reason if you are targeting the generation Z, then you can't ignore TikTok.


Strong Content

You must follow the unique content style to stay constant on TikTok. It is a short-term video content platform and is created for real people to produce real video content.

It is different from other social media platforms. It is an entertainment and creative spot rather than a social spot for communication. Brands can maximize their popularity on the platform by making stunning content with unique ideas.

The types of contents well popular on TikTok are dance, prank, lip-syncing, entertainment, fitness, skincare, fashion videos, makeup tutorials, DIY videos, etc.


TikTok Ads

There are several paths to advertise your business on TikTok. First, you need to make a channel to share video content. If you need your business's enormous reach, it's perfect to use in-app marketing. We can see the three famous ad types on the platform,  so you can get how to advertise on TikTok.


In-Feed Native Ads

Similar to Instagram and Snapchat story ads, In-Feed ads are short-term video content that appears in the user's feed section in between the contents. This ad occupies the full screen on the device, and also users have an option to skip it. If you select the native ads, it must cover the user's attention within two seconds of the video content.


Hashtag Challenges

Creating a branded hashtag challenge is another perfect way to advertise your business on TikTok. Naturally, it's the best one to promote everything on the platform.

Here, brands allow users to upload a particular task with a specific hashtag. When the users on TikTok click your hashtag challenge, they are redirected to the challenge page, which has challenge instructions in detail. The famous branded hashtag challenge directs to the trending page on TikTok, where hundreds of thousands of users can see them.


Brand Takeovers

Brand Takeovers is an ad type that appears whenever a user opens the TikTok app. It runs in a video or image format for three to five minutes. You can place a link on the ad to your hashtag challenge page, website, or your TikTok profile. TikTok allows only one brand to use the category per day, meaning that your ad only runs on a single day.


Influencers

 

Joining hands with influencers is a great way to market your business on TikTok. If you need to use influencers for marketing your business, then start with micro-influencers. Because they have a high engagement rate and help you more for conversions even if they acquire a small audience.

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